YOGA

CLIENTS: Yoga | SUP Yoga Instructors

 

The client was in need of a platform that would help brand them as an expert in yoga and market themselves to a broader audience. The goal was to increase PR, marketing and media placements and implement impactful social media campaigns. 

THE SOLUTION

STRATEGY

  • Brand Positioning

  • Messaging

  • Public Relations

INNOVATION

  • Ideation

  • One off events

  • Retreats

DESIGN

  • Web & Graphic Design

  • Brand Identity

  • Integrated Marketing

PRESS PLACEMENTS

THE CHALLENGE

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Jessica Bellofatto

Founder of JBYOGA and SUP

“Whether I am teaching yoga, stand up paddleboarding or headed out for a run, I pack my Lululemon gym bag so that I am ready for anything. The bag itself is big enough for all of my stuff with lots of compartments for toiletries and wet stuff. In my bag? My New Balance Minimus sneakers for running, Sand Cloud Turkish Towel because it's pretty AND lightweight, Graced by Grit leggings — two pairs as I often wear them on the water, my large Hydro Flask goes with my everywhere to stay hydrated and I absolutely hate buying plastic, Polar heart rate monitor, which is also my GPS watch to track distance for running and paddling, Honest Beauty products, which are organic and totally awesome and last but definitely not least, doTERRA Deep Blue Rub for sore muscles as well as a sampling of all of my favorite on-the-go oils.”

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