The term branding has long been relegated to companies, but today almost every individual has a personal brand. Personal branding is a lifelong effort, one that’s constantly evolving and high school is the perfect time to start.
THINK OF YOURSELF AS A BRAND
With the competition for admission to colleges becoming increasingly difficult, personal branding for college applicants has become a necessity. Making those institutions aware of who you are, what you've accomplished, and what your interests and goals are is paramount to your acceptance.
VISUALLY SHOWCASE YOURSELF
Fall Media Group can create a personal website for you that showcases your work and who you are as a person and young professional. This is also the best way for your name to appear on search engines. It can be a simple two to three page site with your resume, link to your social platforms, and a brief bio.
STRIVE TO ONE UP YOURSELF
How do you stand out in a crowded sea of impressive applicants? Be the best you can be and be consistent with it:
Earn the best grades attainable in challenging high school courses, redo tests or projects where permissible and complete 'extra credit' challenges where offered
Ensure your standardized test scores accurately represent your abilities
Take action and become involved in extracurricular or community service activities you are sincerely passionate about
Create a 15 second 'elevator pitch' and be able to communicate your interests and potential career avenue
Present yourself to the institutions through unique essays that tap into your individuality.
CREATE A POSITIVE ONLINE PRESENCE
Remember, the digital footprint is permanent. Audit what you write. The importance of responsible social media behavior cannot be underestimated. Every controversial post is at risk for negative consequences.
Having a strategy in which you present yourself in your best light for each college you are considering is critical. If you can't "sell yourself" or illustrate the unique qualities that allow you to leap off the page, the admissions team may just give your application a quick once over and move on.