We help change
We don’t fit the standard agency mold. We become fully involved in every aspect of your business, understanding who you are, who clients or customers think you are, what differentiates you and where you ultimately want to be.
Once we have a mutual and complete understanding of your goals, we implement strategies to transform and propel your business forward -- integrating re-branding techniques, public relations, social media strategies that take you to the next level. These steps may include:
Media relations – earning positive news coverage for your company, its products, services, leaders, experts, opinions and ideas
Social media – managing your Facebook, Twitter, LinkedIn and other social media programs
Spokesperson training – teaching you how to be effective during interviews and stay on message
Crisis communications management – developing a strategic plan to protect your company and its reputation during a crisis
Branding – creating the right image for you or your business
Thought leadership – helping your company’s leaders become known as industry visionaries
Public speaking engagements – spreading your brand message by booking your company’s leaders as speakers
Award entry, recognition and brand ambassadorships – earning you and your company the attention you deserve
Branding & Identity
Establishing and promoting a strong brand out of the box is integral to building a successful business. What is it that sets you apart from the rest? What makes you unique and what will give you staying power?
Fall Media Group can help you with every aspect of building your brand including:
— Product naming, logo and website development and message execution
— Development of key brand principles, attributes and drivers
— Overall brand architecture
— Corporate positioning and identity
The term branding has long been relegated to companies, but today almost every individual - young and old - has a personal brand.
Personal branding is a lifelong effort, one that’s constantly evolving and high school is the perfect time to start.
CLICK HERE for more on branding yourself as a college or job applicant
Visibility creates opportunity. Getting your name out there establishes credibility and is essential to growing a successful business.
Fall Media Group has spent decades building relationships with key journalists across various top-tier media outlets. We ensure that media campaigns are targeted to the most relevant audience for your specific needs.
Our PR capabilities include:
— Media strategy, planning and execution
— Media and spokesperson training
— Media pitching and placement
— Editorial and content development
— Satellite and radio media tours
With Fall Media Group’s unique synergy of public relations and marketing capabilities, we integrate a fusion of tools and strategies into every event we plan to generate a powerful impact.
Each carefully planned element of an event will highlight your brand and promote your message. Conferences, workshops, presentations, corporate entertaining, fund-raising or sales exhibitions — all play their valuable parts in building your brand and cementing important relationships.
Our capabilities include:
— Event coordination and management
— Venue scouting and negotiation
— Strategic brand placement
— Concept and theme development
— Event promotions and advertising
Social Media Marketing
The internet, social media, and mobile technologies have transformed how consumers interact with brands and how companies market their products and services. Which social media platforms are right for your brand?
Fall Media Group can help you boost your online presence and expand your digital footprint with an array of customized tools including:
— Platform strategy and development
— Coordination of blogging efforts
— Management of social media events
— Design and maintenance of new channels (e.g., YouTube,
— Social network campaign design and recruitment
Clear, concise communication is necessary to effectively bring your message to potential clients, maintain a market presence and expand your footprint.
Fall Media Group will streamline and customize targeted communications that show consistency across all aspects of your business including:
— Marketing collateral
— Newsletters, brochures and print documentation
— Internal and external corporate communications
— Advertising (print and digital)